Casio is one of the biggest technology companies in the world, and the brand creates some nice watches too! The mission of Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio adds fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which create markets of their own, produce economic and technological ripple effects which contribute to the greater good.
To go from "0" to "1" requires two things: superb product planning driven by accurate assessments of people's needs, and superior technologies to make products that meet those needs. These are the strategic advantages of Casio's product development.
Casio watches add that vintage feel to your looks, and its almost an odds on bet that someone in your family generation has owned one!