Boxfresh Boxers & Socks
Founded by Roger Wade back in 1989, it all started with customised prints on vintage stock t-shirts and sweats, which were then sold on stalls at London's Greenwich and Camden markets. A lot of the original designs were inspired by the early hip-hop terminology for a pair of trainers being "fresh out the box." With recent collaborations with brands like Barbour, Boxfresh has recently really given its products a fashion edge. With urban artists such as Kano regularly wearing the brand, its urban spirit is still strong. The Boxfresh mens accessories range has grown over the past year, with branded Boxfresh Socks, Boxfresh Boxers and Boxfresh Hats becoming popular.